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Our Expertise

Live. Work. Play.

We’ve mapped Australia’s population by cultural group and home language to where they wake up every day. The buses, trains and taxis they take. The routes they travel. The shopping centres and newsagents they visit. The events they enjoy. The media they consume. So if you want to target a thin slice or a broad segment of Australians, we can help you get precise in where and how you can reach them.

How It Works

  1. You tell us who you want to target and your budget.
  2. We tell you the suburb-level channels and broadcast media mix to reach your audience.
  3. We refine your plan if required, then we implement, check compliance and report on it.

Australia-wide Statistics

$96 billion

dollars spent by Language Other Than English speaking households

6.6 million residents

born overseas

every 2.12 minutes

a new migrant arrives in Australia

50%

of our population growth is attributed to migration

1 million

migrants settled in the last 5 years

Proven Track Record

We don’t just have the suburbs you need to target. We have the relationships with local and national partners to execute messaging down to street and block level. Whether it’s getting newsagents to demo your product, or foot soldiers selected by specific ethno+demographics to hand out flyers, conduct surveys or hand out samples, we have a range of options to engage with your audience.

Sample suburbs
102 ethnicities & 201 languages

CHINESE

Strathfield

Hurstville

Ashfield

+ 295 other suburbs..

VIETNAMESE

Fairfield

Bankstown

Campsie

+ 92 other suburbs..

INDIAN

Harris park

Wenthworthville

Parramatta

+ 207 other suburbs..

FILIPINO

Blacktown

Rooty hill

Oakhurst

+ 75 other suburbs..

CHINESE

Strathfield

Hurstville

Ashfield

+ 295 other suburbs..

VIETNAMESE

Fairfield

Bankstown

Campsie

+ 92 other suburbs..

INDIAN

Harris park

Wenthworthville

Parramatta

+ 207 other suburbs..

FILIPINO

Blacktown

Rooty hill

Oakhurst

+ 75 other suburbs..

Local targeting, nationally

1,800 suburbs covered

We have over 17 years of experience working with national and local partners from Outdoor Media organisations to newsagent groups and festival organisers.

Sydney, Australia

Strathfield (Sample suburb)

  • 7 Billboards
  • 3 Bus routes
  • 1 News agency
  • 110 Taxis
  • 6 Train lines

Available channels

Local Media

  • TRAINS

    Advertise on trains, at stations or activate using foot soldiers

  • BUS

    Placements on busses, both internal and external

  • BILLBOARDS

    Ad placements along major arteries

  • BUS SHELTERS

    Outdoor options at bus stops and major interchanges

  • NEWS AGENCIES

    Point of sale display and activation via newsagent

  • FOOT-SOLDIERS

    Flyers, samples, surveys and more to passing foot traffic

  • MUTLI-CULTURAL EVENTS

    Stalls, competitions, advertising and more at festivals, concerts, etc.

  • TAXIS

    Moving billboards traveling through target suburbs

  • RETAIL

    Display or foot soldier options within major shopping centres

Mass Media

  • SOCIAL MEDIA

    Facebook

    Google plus

    Sina Weibo

    Renren

    + 10 other social platforms..

  • RADIO

    SBS Radio In Mandarin

    SBS Radio In Cantonese

    Niche Radio Network

    2000FM – FM98.5

    +23 other radio stations..

  • TELEVISION

    SBS World News Australia

    TVB Hong Kong News on SBS

    TVB Australia

    c31 Melbourne /TVS Sydney

    +23 other TV stations..

  • PRINT

    Sing Tao

    Epoch Times

    Australian Chinese Daily

    Daily Chinese Herald

    + 30 other publications..

  • DIGITAL

    Sydney Today

    Apple daily

    Australian News Express

    Wen Xue Chen

    +9 other digtial platforms..

What we do?

More than just placement

We offer a range of services to improve the effectiveness for your campaign and make it easy to execute.

  • Media Strategy and Planning
  • Booking, compliance and reporting
  • Brochure distribution and handouts
  • Sampling distribution
  • Letterbox drops
  • UX testing
  • Quant and qual research
  • Social/Brand listening
  • Social amplification
  • Search Marketing
  • Translation services
  • Experience design
  • Event sponsorship
  • Print management

DMG China

Our creative products are manufactured in China. We have 2
employees based in China who manage the bookings from design,
quality process, press checks & packing requirements. We have
affiliation with 4 main factories that produce large format, offset, web,
digital, textile & electronics assembly in China.

Meet our team

RAVI WAGAARACHCHI

Managing Director

JULIE WAGAARACHCHI

Office Manager

JOSH HOFMEIER

Head Designer

Clients and partners

What our clients say

“We have engaged DMG to execute multiple national retail promotional roll outs. Including printing of point of sale materials, delivery and installation. We highly recommend them as reliable and professional, they take the time to understand and create alignment with the objectives of our business. DMG go the extra mile and have specific expertise in the multicultural media market including their own sophisticated data mapping coupled with years of industry knowledge and relationships. DMG know right people to go to when it comes to heritage ethnic media.”

JAMIE PATTERSON

Blueshyft, Chief Operating Officer

“DMG consistently deliver a high level of service to our marketing team. From concept development to executing specialised marketing initiatives, they have proven themselves to be a valuable supplier.”

MATTHEW GALEA

CSR Bradford, Senior Product Manager

“DMG is a leader in product innovation. They helped us with structural design for creative glass, touch screens and transparent OLED glass. We couldn’t have had better results.”

VIRIDIAN GLASS

PK, Head of Marketing

“We use Ravi and Julie for all of our advertising needs as well as printing and installation. They are simply the best at what they do.” Very Easy to deal with & very professional.”

ANTHONY REPICE

Giant Martial Arts, Owner

“DMG handles all of our multicultural media advertising and we couldn’t be happier with their work. We also rate them best for printing and building signage, so can highly recommend.”

ANDREW DIKHA

City Legal Solicitors, Managing Principal

“The DMG team look after all my printing, promotional merchandise and installations. Has a great understanding of print & can honestly turnaround jobs quite quickly. DMG can make anything, promote anything, sell anything and pretty much do anything a client wants – and I think the harder the challenge the better they are – especially in markets the bigger agencies overlook.”

TONY RISTEVSKI

All Cargo Logistics, General Manager

Multicultural Media News

Contact Us

Contact details

We’re a sociable team. So we like to get out and about to see our clients – we’re more than happy to sit down and discuss a project over coffee or a bite to eat. If you’d like to meet up, talk through a project or find out more, feel free to get in touch.

For all enquiries please contact your nearest DMG office.

General

info@dmgsolutions.com.au

accounts

accounts@dmgslutions.com.au

dmg head office

16/40-44 Wellington Road
South Granville, NSW 2142
Australia

dmg warehouse and print factory

20/40 – 44 Wellington Road
South Granville, NSW 2142
Australia

DMG 3PL Warehouse Distribution

Unit 25/390 Marion Street
Condell Park, NSW 2200
Australia

DMG China Office

sourcing@dmgsolutions.com.au

opening hours

Support hours (AEST – AEDT)
Mon – Fri 8.30am to 5.30pm
Sat – Sun 10am to 2pm